The Marketing Club
Introduction
The Marketing Club at DBS Global University is a creative laboratory where ideas transform into campaigns and experiments become real learning. It is designed for students eager to understand how brands communicate, how audiences think, and how attention is captured in a noisy world. By blending strategy with creativity, the club helps members tell stories that matter and run campaigns that move people.
Students gain hands-on experience across the marketing mix. One week might involve a workshop on consumer psychology and social media strategy, the next a live brief where teams build campaigns from insight to execution. The club welcomes students from all programs because great marketing thrives when engineers, writers, designers, and data thinkers collaborate.
The Marketing Club encourages bold ideas, fast learning from failure, and constant iteration. Members showcase work at campus festivals, run real campaigns for student events, and compete in case competitions to sharpen pitching skills and strategic thinking. The ultimate goal is to develop confident communicators who can turn ideas into measurable impact and careers.
Objectives of the club
What We Offer
- Workshops and training sessions on branding, digital marketing, consumer insights, and campaign strategy.
- Hands-on projects designing campaigns for student festivals, clubs, and events.
- Opportunities to participate in marketing challenges, case competitions, and pitch contests.
- Guest lectures and mentorship from marketing professionals and alumni.
- Access to a collaborative creative lab to brainstorm, test, and execute bold marketing ideas.
Club Patrons
Dr. Navjyoti Singh Negi
We are honoured to have Dr. Navjyoti Singh Negi as a mentor for the Marketing Club at DBS Global University. His passion for marketing, dynamic insights, and inspiring guidance empower our members to innovate, excel, and thrive in the ever-evolving marketing world. Dr. Navjyoti Singh Negi is an Associate Dean Academics and Associate Professor of Marketing at DBS Global University, Dehradun. Specializing in academic administration and curriculum development, Dr. Negi has crafted comprehensive programs across business management disciplines, aligning them with industry standards. Certified in SAP and SAS simulations, he integrates advanced tools to enhance learning in Business Intelligence and Marketing Analytics. As a committed educator, Dr. Negi supports a dynamic academic environment that equips students with the practical skills essential for today’s technology- driven marketplace.
Dr. Ishvinder Singh Ahluwalia
We are honoured to have Dr. Ishvinder Ahluwalia, Assistant Professor, as the Patron of the Marketing Club at DBS Global University. Her visionary leadership and unwavering support inspire innovation, collaboration, and excellence, empowering our members to thrive in the dynamic world of marketing.
Dr. Neha Choksi
We are honoured to have Dr. Neha Choksi, our esteemed Patron, whose unwavering support and guidance inspire the Marketing Club at DBS Global University. Her expertise and dedication serve as a beacon for innovation and growth, motivating the entire team to excel in the dynamic world of marketing.
Dr. Raghav Upadhyai
We are privileged to have Dr. Raghav Upadhyai as a driving force behind the Marketing Club at DBS Global University. A passionate marketer and visionary mentor, Dr.Raghav Upadhyai inspires students with his deep expertise and innovative approach. His dedication to fostering creativity and strategic thinking equips our members to excel in the ever- evolving marketing landscape.
President & Vice President
Animesh Trivedi
5th year student with marketing as major led the club for last 3 years organised manfest and brand-aid for last two years.
Sajindra Kumar
5th year student with marketing as major led the club for last 3 years organised manfest and brand-aid for last two years.
Events
Mega Achievements
The Art of Consultative Selling 2.0
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Title : Mastering Modern Sales Techniques
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Venue : DBS Auditorium
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Date : September 15th, 2024
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No of Participants : 145
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Outcome : The workshop enhanced participants understanding of modern sales techniques. Students learned practical consultative selling approaches through role-play exercises and case studies. The event culminated in a sales pitch competition where participants demonstrated their newly acquired skills.
Marketing Conclave: The Power of Community
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Title : Building Brand Communities
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Venue : DBS Conference Hall
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Date : October 20th, 2024
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No of Participants : 75
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Outcome : The conclave brought industry experts to discuss community-driven marketing strategies. Students gained insights into building and managing brand communities. The interactive sessions helped participants understand the practical aspects of community engagement and its impacton brand value.
Legal Literacy Workshop
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Title : Navigating Human Rights in the Corporate World
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Venue : DBS Seminar Hall
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Date : December 5th, 2024
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No of Participants : 120
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Outcome : This certified workshop equipped participants with essential knowledge about corporate human rights responsibilities. Through case studies and interactive sessions, students learned to identify and address potential human rights challenges in business operations. The workshop increased awareness and practical understanding of legal compliance in marketing practices.
Major Events
- Brand Aid
- Brand-O-Mania
- Marketing Quiz – Unicorns
- Mark E Meme Contest
Major Achievements
- The Art of Consultative Selling 2.0
- Marketing Conclave on 'The Power of Community Marketing'
- Certified Workshop on Legal Literacy empowers corporates to navigate Human Rights Challenges.
Contact Information
Mi-122, Behind Pharma City, Selaqui
Dehradun Uttarakhand, India - 248011
Jyoti Nainwal
I am really thankful towards our college and placement cell, for supporting and providing us opportunities to learn interview skills, communication skills and guiding us in placements. The staff was supportive and informed us with enough notice regarding every placement drive.
Dhruv Tripathi
I am delighted to say that the faculties and the staff has helped me to achieve these dreams. Here, I not only had the chance to develop on my technical skills but also on other aspects such as Leadership & Management skills.
Satyam Shekhar
It is a great experience being at DBSGU. Our CDC department has helped a lot during the process of placement. They make sure that each student is well prepared for the interview.