BA Digital Media & Mass Communications
The BA in Digital Media & Mass Communication at DBS Global University is a future-ready, experience-driven undergraduate program that brings together the power of media, strategy, and digital marketing.
This program is not confined to the classroom. It’s built for students who want to create stories, drive campaigns, influence audiences, and lead conversations in the fast-changing media world. With its unique integration of journalism, branding, content creation, and digital platforms, the course is designed to nurture complete media personalities - equipped to speak, write, design, and influence across all formats.
By combining the classic principles of mass communication with the tools and techniques of modern marketing, students gain the agility to work in newsrooms, agencies, studios, startups, and corporate environments. It’s not just a media degree - it’s a launchpad for the next generation of strategic communicators.
The program stands out through its curriculum that goes beyond conventional learning-integrating SaaS-based tools, Google & Meta Ads, performance analytics and industry-standard software. With annual CAPSTONE projects, students gain hands-on, experiential knowledge that makes them industry-ready from day one. Whether it’s digital marketing, journalism, public relations or media production, the program unlocks limitless career pathways for aspiring media professionals.
- Advantage @DGU
- Eligibility Criteria
- Course Structure
- Fee Structure
- Scholorship
- Components of the Program
Advantage @DGU
Career Opportunities
Graduates of the BA in Digital Media & Mass Communication at DBS Global University are uniquely equipped to succeed in a wide spectrum of media, communication, and marketing careers. This program develops multi-skilled professionals ready to lead in fast-paced environments across industries.
Eligibility Criteria
To pursue this program student must have
Course Structure
Semester wise Structure and Curriculum for (Digital Media & Mass Communication / Film & Tv)
| SEMESTER - I | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| One Week Compulsory Induction Program (UHV-I) | ||||||
| 1 | CC | Introduction to Mass Communication | 3 | 0 | 0 | 3 |
| 2 | CC | Basics of Creative Writing | 2 | 0 | 1 | 3 |
| 3 | CC | Fundamentals of Digital Media / Introduction to Film & TV | 2 | 0 | 1 | 3 |
| 4 | CC | Introduction to Political Theory | 3 | 0 | 0 | 3 |
| 5 | VAC | Environmental Science & Sustainability | 2 | 0 | 0 | 2 |
| 6 | SEC | Advanced Spreadsheets | 1 | 0 | 2 | 2 |
| 7 | AEC | General English | 2 | 0 | 0 | 2 |
| 8 | MDE | Negotiation Skills | 2 | 0 | 0 | 2 |
| 9 | GP1 | - | - | - | - | 1 |
| TOTAL | 21 | |||||
| SEMESTER - II | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Digital Media Advertising and Marketing | 3 | 0 | 0 | 3 |
| 2 | CC | Digital Photography | 2 | 0 | 1 | 3 |
| 3 | CC | Social Media Marketing/ Film & TV in Pre-Production Phase | 2 | 0 | 1 | 3 |
| 4 | CC | Social Psychology | 3 | 0 | 0 | 3 |
| 5 | AEC | Professional Communication | 3 | 0 | 0 | 3 |
| 6 | VAC | Indian Constitution | 2 | 0 | 0 | 2 |
| 7 | SEC | Data Visualization | 2 | 0 | 0 | 2 |
| 8 | OE | Open Elective | 2 | 0 | 0 | 2 |
| 9 | GP2 | - | - | - | - | 1 |
| TOTAL | 22 | |||||
| SEMESTER - III | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Reporting Editing for Print | 3 | 0 | 0 | 3 |
| 2 | CC | Graphics & Designing | 2 | 0 | 1 | 3 |
| 3 | CC | Search engine optimisation and content marketing / Film & TV Production in Production Phase | 2 | 0 | 1 | 3 |
| 4 | CC | Public Administration: Theory and Practice | 3 | 0 | 0 | 3 |
| 5 | VAC | Indian Knowledge System | 2 | 0 | 0 | 2 |
| 6 | AEC | QT & Logical Reasoning | 2 | 0 | 0 | 2 |
| 7 | MDE | Wealth Management | 2 | 0 | 0 | 2 |
| 8 | SEC | Social Internship | - | - | - | 4 |
| 9 | GP3 | - | - | - | - | 1 |
| TOTAL | 23 | |||||
| SEMESTER - VI | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Documentary Production | 3 | 0 | 0 | 3 |
| 2 | CC | Public Relation Corporation Communication | 2 | 0 | 1 | 3 |
| 3 | CC | Google ads and Performance Marketing /Film & TV Production in Post Production Phase | 2 | 0 | 1 | 3 |
| 4 | CC | International Relations: Theories and Approaches | 3 | 0 | 0 | 3 |
| 5 | VAC | Design Thinking and Innovation | 2 | 0 | 0 | 2 |
| 6 | AEC | QT & Logical Reasoning | 2 | 0 | 0 | 2 |
| 7 | SEC | E-Commerce | 2 | 0 | 0 | 2 |
| 8 | OE | Open Elective | 2 | 0 | 0 | 2 |
| 9 | GP4 | - | - | - | - | 1 |
| TOTAL | 21 | |||||
| SEMESTER - V | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Visual Storytelling | 3 | 0 | 0 | 3 |
| 2 | CC | Radio Production and Podcasting | 2 | 0 | 1 | 3 |
| 3 | CC | Web and marketing analytics/ Film & TV Production (Film Project) | 2 | 0 | 1 | 3 |
| 4 | CC | Global Politics and Contemporary Issues | 3 | 0 | 0 | 3 |
| 5 | VAC | Universal Human Values | 2 | 0 | 0 | 2 |
| 6 | AEC | Soft Skills and Effective Communication | 3 | 0 | 0 | 3 |
| 7 | MDE | Business Environment & Public Policy | 2 | 0 | 0 | 2 |
| 8 | SEC | Internship/Capstone Project | - | - | - | 6 |
| 9 | GP4 | - | - | - | - | 1 |
| TOTAL | 26 | |||||
| SEMESTER - VI | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Ethics in Media and the Legal Framework | 3 | 0 | 0 | 3 |
| 2 | CC | Understanding Media and Entertainment Business | 2 | 0 | 1 | 3 |
| 3 | CC | Email and affiliated marketing/ Film & TV Industry Integration | 2 | 0 | 1 | 3 |
| 4 | CC | Indian Economy | 3 | 0 | 0 | 3 |
| 5 | VAC | Health and Wellness | 2 | 0 | 0 | 2 |
| 6 | SEC | Analytics Using AI/ML | 2 | 0 | 0 | 2 |
| 7 | GP4 | - | - | - | - | 1 |
| TOTAL | 17 | |||||
| SEMESTER VII (Honours) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | AI for Media Production | 3 | 0 | 1 | 4 |
| 2 | CC | Digital Brand management | 3 | 0 | 1 | 4 |
| 3 | CC | Capstone Project I/ Film & TV Project I | - | - | - | 4 |
| 4 | VAC | Professional Ethics | 2 | 0 | 0 | 2 |
| 5 | SEC | Public Relations Internships | - | - | - | 6 |
| TOTAL | 20 | |||||
| SEMESTER VIII (Honours) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Innovation, Incubation and Entrepreneurship | 3 | 1 | 0 | 4 |
| 2 | CC | Interactive Media Design | 3 | 0 | 1 | 4 |
| 3 | CC | Capstone Project II / Film & TV Project II | - | - | - | 4 |
| 4 | VAC | Introduction to ESG Principles | 2 | 0 | 0 | 2 |
| TOTAL | 14 | |||||
| SEMESTER VII (Honours with Research) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Ethics in Research | 3 | 1 | 0 | 4 |
| 2 | CC | Advance Research Methodology | 3 | 0 | 1 | 4 |
| 3 | CC | Dissertation Presentation: Research Methodology | - | - | - | 4 |
| 4 | VAC | Professional Ethics | 2 | 0 | 0 | 2 |
| 5 | SEC | Research Internships | - | - | - | 6 |
| TOTAL | 20 | |||||
| SEMESTER VIII (Honours with Research) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | State of the Art Seminar | - | - | - | 4 |
| 2 | CC | Final Dissertation Presentation | - | - | - | 8 |
| 3 | VAC | Introduction to ESG Principles | 2 | 0 | 0 | 2 |
| TOTAL | 14 | |||||
| SEMESTER VII (Industry Attachment) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Media Management and Entrepreneurship | 3 | 1 | 0 | 4 |
| 2 | CC | Virtual Reality and Augmented Reality for Media | 3 | 0 | 1 | 4 |
| 3 | CC | Social Media Strategy and Analytics / Scripting and Screenplay | 3 | 0 | 1 | 4 |
| 4 | VAC | Professional Ethics | 2 | 0 | 0 | 2 |
| 5 | SEC | International / Virtual Internships | - | - | - | 6 |
| TOTAL | 20 | |||||
| SEMESTER VIII (Industry Attachment) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Innovation, Incubation and Entrepreneurship | 3 | 1 | 0 | 4 |
| 2 | CC | New Media and OTT Platforms / Animation: 2D, 3D Fundamentals | 3 | 0 | 1 | 4 |
| 3 | CC | Internship Report | - | - | - | 4 |
| 4 | VAC | Introduction to ESG Principles | 2 | 0 | 0 | 2 |
| TOTAL | 14 | |||||
| SEMESTER VII (Start-up) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Media Management and Entrepreneurship | 3 | 1 | 0 | 4 |
| 2 | CC | Media Economics and Business Models | 3 | 1 | 0 | 4 |
| 3 | CC | Capstone Project | - | - | - | 4 |
| 4 | VAC | Professional Ethics | 2 | 0 | 0 | 2 |
| 5 | SEC | Entrepreneurial/Startup Internships | - | - | - | 6 |
| TOTAL | 20 | |||||
| SEMESTER VIII (Start-up) | ||||||
|---|---|---|---|---|---|---|
| S. No | Course Category | Course Title | L | T | P | Credit |
| 1 | CC | Start-up Seminar | - | - | - | 4 |
| 2 | CC | Start-up Project | - | - | - | 8 |
| 3 | VAC | Introduction to ESG Principles | 2 | 0 | 0 | 2 |
| TOTAL | 14 | |||||
Fee Structure
BA Digital Media & Mass Communication / Film & TV 2026-29
| Fees | I Semester | II Semester | III Semester | IV Semester | V Semester | VI Semester |
|---|---|---|---|---|---|---|
| Admission Fee | 15,000 | - | - | - | - | - |
| Tution Fee | 75,000 | 75,000 | 80,000 | 80,000 | 85,000 | 85,000 |
| University Examinations Fees | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 |
| Total | 95,500 | 80,500 | 85,500 | 85,500 | 90,500 | 90,500 |
| Security (Refundable) | - | - | 10,000 | - | - | - |
| Other Incidental Compulsory Charges | ||||||
| Charges for Uniform (Dress Camp) | 9,500 | - | - | - | - | - |
| Book Bank (EET Library) | 4,500 | - | - | - | - | - |
| Career Development Cell Membership | - | - | - | - | 7,500 | - |
| Alumni Registration + 1 Year Enrollment | - | - | - | - | - | 5,000 |
| Online ERP Fee | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
| Other Additional Program | ||||||
| International Study Program (Two weeks course in Dubai in Film Production/ Music Production) |
1,50,000 | - | - | - | - | - |
| 6 Day Program (in Ramoji Film City/ Mumbai Film City in Film Production/ Music Production) |
25,000 | - | - | - | - | - |
The classes in Department of Mass Communication may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.
*Scholarship amount (if any ) will be calculated on B.A tuition fee for first year Rs. 75,000 per semester and subsequently thereafter.
Fee is subject to change. For updated fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac
Scholorship
For Undergraduate Students for 2025-26 intake
| CATEGORY | All India | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| SCHOLARSHIPS | 10.00% | 20.00% | 30.00% | 40.00% | 50.00% | 60.00% | 70.00% | 80.00% | 90.00% |
| 12th Percentage (Any Central Board) | 80.00-84.99 | 85.00-89.99 | 90.00-92.50 | 92.60-94.99 | 95 | 96 | 97 | 98 | 99 |
| JEE Percentile | 75-79.99 | 80 - 84.99 | 85 - 89.99 | 90 - 94.99 | 95-95.99 | 96-96.99 | 97-97.99 | 98-98.99 | 99-100 |
| CUET Percentile | 88 - 89.99 | 90-91.99 | 92-93.99 | 94-94.99 | 95-95.99 | 96-96.99 | 97-99.99 | 98-98.99 | 99-100 |
Note: Best 4 Core Subjects only (SUPW, Physical Education and Non Academic Subjects will not be considered)
Satya Devi Special Scholarship for Bihar Students
(BSCC Eligible)
Get a one-time non-returnable grant of Rs.2.5 Lakh Or 25% Scholarship on tuition fees whichever is lower
For B.Sc. Agriculture/ Forestry / Agri Business
(Dr. S. K. Gupta Memorial Scholarship)
25% Scholarship on tuition fees
Scholarship for Uttarakhand Domicile
25% on Tuition Fee
Scholarship for Single Mother (All India)
10% on Tuition Fee
Scholarship for Teacher Ward (All India)
10% on Tuition Fee
Scholarship for Defence Personal Ward (All India)
10% on Tuition Fee
Note: No two scholarships can be clubbed together, if any student eligible for two scholarships may choose the higher scholarship from the respective category.
Procedure
- Students registering for scholarship should apply on the prescribed form avaliable with the institute or on website at the time of interview before confirmation of admission. Students who do not apply before confirmation of admission wlil not be eligible for merit scholarship.
- Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
- Upon your official confirmation of admission with the DBSG, you wlil receive a formal scholarship offer letter / confirmation.
- The scholarship wlil be disbursed semester wise.
- In case the result of the previous semester has not been declared tlil the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks wlil have to submit the balance fees.
- Whlie applying for a scholarship and fliling in the percentage of class XII marks, applicants are required to consider the aggregate of Best 4 core subjects in their XII boards (SUPW, Physical Education and Non Academic Subjects wlil not be considered).
- Scholarship amount will be calculated on General (basic) tuition fee for per semester and subsequently thereafter.
However the scholarship for 3rd semester onwards wlil be subject to:
In case any of the above criteria is not fulfliled the scholarship for the next semester wlil be withdrawn.
- 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
- 70% marks in cumulative score in all subjects.
- Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
- Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
- Students should give an undertaking of being avaliable at all time during the course for any brand ambassador activities and also in case of events/goodwlil programmes.
- There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of College Leaving Certificate.
- Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
Disclaimer
Components of the Program
SaaS-Based Learning Tools
Students engage with industry-relevant SaaS tools such as Canva Pro, HubSpot, Grammarly Premium, Hootsuite, and more—enhancing their practical learning through professional-grade platforms.
Google & Meta Advertising Certifications
Hands-on training in running ad campaigns across Google Ads, Meta Ads Manager, and YouTube Studio—with certification pathways to add credibility and career advantage.
Industry-Linked Capstone Projects (Every Year)
Each academic year culminates in a Capstone Project, where students collaborate with brands, NGOs, or startups to design, execute, and evaluate media campaigns—building portfolios and confidence.
Analytics & Performance Tools
Students are trained in Google Analytics, Meta Insights, Hotjar, and SEMRush, equipping them with the analytical mindset to interpret data and measure communication impact.
Experiential & Studio-Based Learning
Live projects, newsroom labs, green screen studios, podcasting zones, and on-field reporting opportunities provide students with immersive exposure to the media ecosystem. Through hands-on experience with production setups, PR simulations, and live coverage, students actively engage in the end-to-end creation of news stories, podcasts, campaigns, and other creative content
Career-First Curriculum with Expert Mentorship
The curriculum is curated with feedback from top media professionals and includes regular guest lectures, internship support, industry visits, and alumni mentorship to ensure real-world readiness.
Where Creativity Meets Technology
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
