Social Media Marketing
Social media marketing is a digital marketing strategy that involves creating and sharing content on social media platforms to achieve marketing and branding goals.
It leverages the widespread use of social media platforms to connect with a target audience, build brand awareness, drive website traffic, and ultimately, increase sales.
Advantage @DGU
Level & Duration
Level
Certificate
Duration
1 Year
Key aspects of the Program
Platform Selection
Choose the social media platforms that align with your target audience and business objectives. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.
Profile Optimization
Create and optimize social media profiles with consistent branding, including profile pictures, cover images, and bio information.
Content Creation
Develop engaging and shareable content, including images, videos, and written posts. Content should align with the brand voice and resonate with the target audience.
Content Calendar
Plan and schedule content in advance using a content calendar. This helps maintain a consistent posting schedule and ensures a diverse range of content.
Audience Engagement
Interact with your audience by responding to comments, messages, and mentions. Encourage engagement through polls, questions, and calls-to-action.
Hashtags
Utilize relevant hashtags to increase the discoverability of your content. Research and use industry-specific and trending hashtags.
Influencer Marketing
Collaborate with influencers in your industry to reach a broader audience and leverage their credibility.
Paid Advertising
Use paid advertising options on social media platforms to reach specific demographics and target audiences. This includes sponsored posts, ads, and promoted content.
Analytics and Insights
Regularly analyze performance metrics using social media analytics tools. Monitor engagement, reach, impressions, and other relevant metrics to refine your strategy.
Social media marketing is dynamic, and staying current with trends, algorithms, and user behavior is essential. Regularly update and adapt your strategy based on performance analytics and changes in the social media landscape. Consistent and authentic engagement with your audience is key to building a strong social media presence.
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
