E-Commerce
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet.
It involves online transactions between businesses, consumers, and other entities, eliminating geographical constraints and providing a convenient way for people to shop and conduct business.
Advantage @DGU
Level & Duration
Level
Certificate
Duration
1 Year
Key aspects of the Program
Types of E-commerce
B2C (Business-to-Consumer)
In B2C e-commerce, businesses sell products or services directly to consumers. Examples include online retail stores, subscription services, and digital product sales
B2B (Business-to-Business)
B2B e-commerce involves transactions between businesses. This can include wholesale trade, procurement platforms, and supply chain management.
C2C (Consumer-to-Consumer)
C2C e-commerce facilitates transactions between individual consumers. Online marketplaces, auction sites, and peer-to-peer platforms fall into this category.
C2B (Consumer-to-Business)
C2B occurs when individual consumers sell products or services to businesses. This can include freelance services, influencer marketing, and user-generated content.
Key Components of E-commerce
Online Storefront
The digital platform where products or services are displayed and transactions take place.
Shopping Cart and Checkout
Users can add items to a virtual shopping cart and proceed to checkout, where payment and shipping information is provided.
Payment Gateways
Secure systems that process online transactions, enabling the transfer of funds between buyers and sellers.
Inventory Management
Systems that track and manage product availability, preventing overselling and ensuring accurate stock levels.
Security Measures
SSL encryption, secure payment processing, and other security protocols to protect customer information.
Order Fulfillment
Processes for packing, shipping, and delivering products to customers.
Customer Relationship Management (CRM)
Tools for managing customer interactions, providing support, and building relationships.
E-commerce Platforms
E-commerce businesses often use platforms like Shopify, WooCommerce (WordPress), Magento, and others to set up and manage their online stores.
Mobile Commerce (M-commerce)
The use of mobile devices (smartphones, tablets) for online shopping and transactions. M-commerce often involves mobile apps and optimized websites.
Digital Marketing and SEO
E-commerce relies on digital marketing strategies such as search engine optimization (SEO), social media marketing, email marketing, and online advertising to drive traffic and sales.
Customer Experience
Providing a seamless and user-friendly experience is crucial. This includes easy navigation, clear product information, and responsive customer support.
Logistics and Shipping
Efficient logistics and shipping processes are essential for delivering products to customers in a timely and cost-effective manner.
E-commerce Trends
Personalization
Tailoring the online shopping experience based on individual preferences and behavior.
Artificial Intelligence (AI) and Chatbots
Using AI for product recommendations, virtual assistants, and automated customer support.
Augmented Reality (AR) and Virtual Reality (VR)
Allowing customers to visualize products in their real-world environment before making a purchase.
Subscription E-commerce
Offering products or services on a subscription basis, providing convenience and recurring revenue.
Voice Commerce
Using voice-activated devices for shopping and product searches.
Challenges in E-commerce
Security Concerns
Cybersecurity threats, data breaches, and fraud.
Competition
Intense competition in the online marketplace.
Regulatory Compliance
Adhering to various regulations related to e-commerce operations.
Supply Chain Disruptions
Challenges in managing and optimizing supply chains, especially during unforeseen events.
E-commerce has become an integral part of the global economy, offering businesses new opportunities and consumers greater convenience. The industry continues to evolve with technological advancements and changing consumer behaviors, shaping the way people buy and sell products and services online.
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
