Digital Marketing
A Digital Marketing course is designed to equip individuals with the skills and knowledge necessary to thrive in the rapidly evolving field of digital marketing.
Digital marketing encompasses various online channels and strategies to promote products, services, or brands.
Advantage @DGU
Level & Duration
Level
Certificate
Duration
1 Year
Key components of the Program
Introduction to Digital Marketing
Overview of digital marketing concepts, its evolution, and its significance in the modern business landscape.
Search Engine Optimization (SEO)
Understanding the principles of SEO to optimize websites for search engines and improve organic search rankings.
Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Learning how to create and manage paid advertising campaigns on search engines, such as Google Ads.
Social Media Marketing (SMM)
Exploring the use of social media platforms (e.g., Facebook, Instagram, Twitter) for marketing purposes, including content creation, community management, and advertising.
Content Marketing
Understanding the importance of content in digital marketing, including content creation, distribution, and strategies for engaging target audiences.
Email Marketing
Learning how to create effective email campaigns, build subscriber lists, and analyze email marketing metrics.
Web Analytics
Using tools like Google Analytics to measure and analyze website performance, user behavior, and the effectiveness of marketing campaigns.
Conversion Rate Optimization (CRO)
Techniques for optimizing website elements to increase the percentage of website visitors who convert into customers or take desired actions.
Digital Marketing Strategy
Developing comprehensive digital marketing strategies aligned with business goals, target audience, and industry trends.
Mobile Marketing
Exploring strategies for marketing on mobile devices, including mobile advertising, app marketing, and responsive design.
Affiliate Marketing
Understanding the concept of affiliate marketing and how to establish and manage affiliate partnerships.
E-commerce Marketing
Strategies for marketing products and services in the context of e-commerce platforms, including online marketplaces.
Legal and Ethical Considerations
Awareness of legal and ethical issues related to digital marketing, including data privacy, consumer protection, and compliance with regulations.
Industry Tools and Technologies
Familiarity with various digital marketing tools, platforms, and technologies commonly used in the industry.
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
