MBA Media & Creative Communication
The MBA Media & Creative Communication program at the School of Modern Media is a comprehensive postgraduate degree designed to prepare aspiring professionals for leadership roles in the ever-evolving media landscape.
This specialised program integrates advanced management strategies with a profound understanding of media dynamics, creativity, and communication trend. Provides a comprehensive curriculum that encompasses media planning, content creation, digital communication, and strategic management. Emphasis is placed on hands-on learning, industry-relevant projects, and exposure to cutting-edge technologies. The program aims to foster creative thinking, strategic decision-making, and effective leadership in media organisations.
- Salient Features
- Advantage @DGU
- Course Structure
- Fee Structure
- Scholarship
- Eligibility Criteria
- Other Specialization
Salient Features
Advantage @DGU
Career Opportunities
Course Structure
| QUARTER I | QUARTER II | ||
|---|---|---|---|
| Subject | Credits | Subject | Credits |
| Managerial Economics-I | 2 | Production Operations Management | 3 |
| Financial Reporting and Analysis-I | 3 | Business Statistics | 3 |
| Marketing Management-I | 2 | Managerial Economics-II | 2 |
| Global Business Environment | 3 | Financial Reporting and Analysis-II | 3 |
| Human Resource Management | 3 | Marketing Management-II | 2 |
| Professional Business Communication-I | 2 | Operations Research | 3 |
| TOTAL | 15 | TOTAL | 16 |
| QUARTER III | QUARTER IV | ||
| Subject | Credits | Subject | Credits |
| Organizational Behaviour | 2 | Research Methodology | 3 |
| Data Analytics-I | 3 | Data Analytics-II | 3 |
| Professional Business Communication-II | 2 | Foreign Language- French (Qualifying) | 0 |
| Enterprise Resource Planning using SAP-I | 3 | Fundamentals of Media Management | 3 |
| Legal Environment of Business | 3 | Media Planning and Buying | 3 |
| Introduction to Creative Communication | 3 | Elective 1 (Minor) | 3 |
| TOTAL | 15 | TOTAL | 15 |
| QUARTER V | QUARTER VI | ||
| Subject | Credits | Subject | Credits |
| Strategic Management | 3 | Business Ethics and Corporate Governance | 3 |
| Entrepreneurship | 3 | International Media Markets and Trends | 3 |
| Integrated Marketing Communication | 3 | Strategic Leadership in Media Management | 3 |
| Digital Marketing Strategies | 3 | Media and Creative Communication Capstone Project | 3 |
| Social Media Management | 3 | Global Media Trends | 3 |
| Summer Internship Project & Viva Voce | 4 | Elective 2 (Minor) | 3 |
| TOTAL | 19 | TOTAL | 18 |
| QUARTER VII | QUARTER VIII | ||
| Subject | Credits | Subject | Credits |
| International Communication Strategies | 3 | Capstone Project/ Dissertation | 8 |
| Elective 3 (Minor) | 3 | ||
| TOTAL | 6 | TOTAL | 8 |
Suggested Minors
| Media & Creative Communication Minor | ||
| S. No. | Title of the Course | Credits |
| 1 | Media Production and Management | 3 |
| 2 | Content Creation and Storytelling | 3 |
| 3 | Cross-Cultural Communication | 3 |
| 4 | Innovation in Creative Industries | 3 |
Fee Structure
MBA Digital Marketing & Creative Communication
| Fees | I Semester | II Semester | III Semester | IV Semester |
|---|---|---|---|---|
| Admission Fee | 50,000 | - | - | - |
| Tuition Fee | 2,35,000 | 2,35,000 | 2,50,000 | 2,50,000 |
| University Examinations Fees | 5,500 | 5,500 | 5,500 | 5,500 |
| Total | 2,90,500 | 2,40,500 | 2,55,500 | 2,55,500 |
| Security (Refundable) | - | 10,000 | - | - |
| Other Incidental Compulsory Charges | ||||
| Charges for Uniform (Dress Camp) | 9,500 | - | - | - |
| Book Bank (EET Library) | 4,500 | - | - | - |
| Alumni Registration + 1 Year Enrollment | - | - | - | 5,000 |
| Online ERP Fee | 1,000 | 1,000 | 1,000 | 1,000 |
The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.
However, day boarding (Rs.25,000/ year) is compulsory for MBA, BBA, Integrated MBA, B.Tech, Integrated B.Tech, B.Com & Integrated Law programs other than the final year.
*Scholarship amount (if any) will be calculated on MBA Digital Marketing tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.
Fee is subject to change. For detailed fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac
Scholarship
Scholarships for Post Graduate Students 2026-27 intake
Merit Scholarship At Dbs Global University
Conditions Of Scholarship For 2026-2027 Intake Batch
This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.
All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:
For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)
| CAT/XAT Percentile (More than) | 75 | 80 | 85 | 90 | 95 | 96 | 97 | 98 | 99 |
| MAT/CMAT Percentile (More than) | 90 | 95 | 97 | 98 | - | - | - | - | - |
| Scholarship (as % of Tuition Fee) | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 85 | 90 |
For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)
25% Scholarship on tuition fees
This scholarship is applicable till 31st July 2025.
Note
- The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
- No application for scholarships shall be entertained beyond 15th-July-2025.
- Candidates should preferably send their scholarship applications along-with their admission registration forms.
Procedure
- Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
- Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
- Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
- Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
- The scholarship will be disbursed to you in two equal installments or as applicable.
- In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.
However the scholarship for 3rd semester onwards will be subject to :
- 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
- 60% marks in cumulative score in all the subjects.
- Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
- Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
- Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
- There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
- Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
- In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.
Disclaimer
Eligibility Criteria
To pursue this program student must have
Other Specialization
Placements
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Global Learning & Study Abroad Pathways
International Opportunities for Global Career Readiness
DBS Global University provides students with a wide range of opportunities to gain international exposure and enrich their academic journey through global learning experiences that combine international academics, industry exposure, and cross-cultural engagement. Through a strong network of 50+ academic partnerships across 20+ countries, the University offers multiple international pathways including Global Immersion Programs, Month Mobility Programs, Semester Abroad Programs with Credit Transfer, Articulation and Transfer Programs, Dual Degree Programs, and Global Progression Pathways. In addition to these mobility opportunities, students also benefit from international guest lectures, global masterclasses, academic bootcamps, and international events, delivered in collaboration with partner universities and global industry experts.
