MA (Mass Communication)

The modern age and future in journalism and mass communication is about the use of communication and information technology.

With the digital onslaught suddenly the power has landed in the hands of a media person. The overall perception of a media person in a khadi kurta, black rimmed thick glasses and a loose bag with a pen has blown. Now emerges a person who is young, savvy, smart and up to date and has access to a load of gadgets that will give an IT person a run for its money. DBS takes this an opportunity & has value added to the curriculum with additional inputs.

MA in Mass Communication is a full time semester program spread over two years It is an amalgamation of theoretical learning with practical experience in media The program prepares students or the media world with the focuson academics and as well as various techniques of Production like Direction, news writing, scripting, camera handling, lighting and linear and non-linear editing through practical assignment and live projects.

MASS COMM @ DBS

The students of Mass Communication here at DBS are exposed to the syllabus of Mass Communication not only in its theoretical splendour but also covering to the practical Nitti gritties of the subject. The faculties are well qualified and hail from the industry specializing in Print, Electronic, Graphics and Audio Video Media with multiple years of experience to their credit. We have a subscription of all popular English and Hindi dailies. Our state of the art Mass communication lab boasts of digital cameras and Handy cams to cater to the needs of students for exterior shoots. We have a audio video editing lab with a recording studio. In fact the academics is nurtured by a panel of experts from the industry to who come from time to time to impart latest developments and trends in the industry.

Advantage @DGU

  • Radio/ TV Production Training
  • French Language Programs
  • Digital Marketing
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Media Marketing
  • Google AdWords
  • Dance Classes
  • Anchoring Classes
  • Theater & Acting Classes
  • Website Development
  • Domestic Tour (Optional)

Career Opportunities

  • Electronic Media: (Television and Radio) Anchor, News Reader, Producer & Editor, Radio Jockey, Radio Producer, Station Head, Radio Anchor, News Reader, Head, Media Marketing & Media management.
  • TV / Cinema Production: Producer, Production Controller, Post Production, Editor, Lighting, Makeup Artist. Creative Director
  • Print Media: Reporter, Editor, Media Marketing & Media Management, Reporter, Sub- Editor, Editor, Layout Designer & Photo Journalist.
  • Public Relations & Events: PR Consultant, Corporate Communicator and Event Manager.
  • Advertising & Branding: Client Servicing, Copywriting, Visualize and Accounts Manager. Social Media: Content Development , Media design.

Eligibility Criteria

To pursue this program student must have

  • Min. 60% in XII , Graduation with appearance in National Level Entrance Examination + Online Interview + Objective Test ( Merit on the basis of cumulative Score on the basis of X+XII+Graduation + Online Interview + Writing Test )

Fee Structure

MA Mass Communication 2026-28
Fees I Semester II Semester III Semester IV Semester
Admission Fee 15,000 - - -
Tuition Fee 1,15,000 1,15,000 1,25,000 1,25,000
University Examinations Fees 5,500 5,500 5,500 5,500
Total 1,35,500 1,20,500 1,30,500 1,30,500
Security (Refundable) - 10,000 - -
Other Incidental Compulsory Charges
Charges for Uniform (Dress Camp) 9,500 - - -
Book Bank (EET Library) 4,500 - - -
Alumni Registration + 1 Year Enrollment - - - 5,000
Online ERP Fee 1,000 1,000 1,000 1,000

*Scholarship amount (if any )will be calculated on MA Mass Communication tuition fee for first year Rs. 1,15,000 per semester and subsequently thereafter.

Fee is subject to change. For updated fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac

Scholarship

Scholarships for Post Graduate Students 2025-26 intake
Merit Scholarship At Dbs Global University

Conditions Of Scholarship For 2025-2026 Intake Batch

This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.

All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:

For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)

CAT/XAT Percentile above 75 80 85 90 95 96 97 98 99
MAT/CMAT Percentile above 90 95 97 98          
Scholarship (as %age of Tuition Fee) 20 30 40 50 60 70 80 85 90
For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)

25% Scholarship on tuition fees

This scholarship is applicable till 31st July 2025.

Note

  • The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
  • No application for scholarships shall be entertained beyond 15th-July-2025.
  • Candidates should preferably send their scholarship applications along-with their admission registration forms.

Procedure

  1. Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
  2. Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
  3. Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
  4. Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
  5. The scholarship will be disbursed to you in two equal installments or as applicable.
  6. In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.
However the scholarship for 3rd semester onwards will be subject to :
  1. 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
  2. 60% marks in cumulative score in all the subjects.
  3. Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
  4. Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
  5. Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
  6. There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
  7. Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
  8. In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.

Disclaimer

  • Notwithstanding anything under this Scholarship scheme, ESKAY EDUCATIONAL TRUST has sole discretion to edit, modify, change, update, continue or abandon the above-mentioned Scholarship going forward at any given point in time, without any prior written intimation. Management will be the final deciding authority for all scholarship decisions as stated in this specific disclaimer.
  • There is no concept of automatic renewal for next semester. The Sponsorship Committee shall decide every semester on a case-to-case basis, subject to the Scholarship Scheme if prevailing at the relevant time.
  • There should be no discontinuation in study. In case of discontinuation / transfer to any other institute, the scholarship given will have to be refunded prior to issue of college leaving certificate.
  • Please note that this communication is without prejudice to any rights of ESKAY EDUCATIONAL TRUST and this communication should not be considered as a waiver of any rights of ESKAY EDUCATIONAL TRUST in the applicants’ favour.

Electronic Media Production Centre (TV Studio & Radio Station / Production Cell)

The Electronic Media Production Centre (including Radio Station and TV Studio) is equipped with latest technologies and equipments like HD video cameras, video editing systems, recording units, microphones, lights, reflectors and a studio set. Students get ample opportunities for studio and outdoor shoots.

Campus Newspaper: Students edit a campus newspapers 'DBS Buzz' which covers all the happenings in the college and views and opinions of the students. The reporting, news writing, editing, photography and pagination is all done by the students under the guidance of experienced faculties from media.

Industrial Tours: Media education cannot be imparted only in classrooms. We at DBS strongly believe in extensive industry interaction. Students visit Newsrooms, production houses, studios and printing press to gain a first-hand knowledge about the process. In addition to industry visits, every student of masscommunication is attached to a media industry like Advertising Agency, News Channels, Newspaper Publishing House and Production Houses at the end of the year where they spend 30 days working for that organization. This helps in a smoother transition from a student to a mass communicator phase.

 

At DBS each student gets the opportunity to appear more than 150+ companies each year and each student is able to get the optimum placement deserved.

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