Brand Politician at DBS Global University brought a bold and unconventional twist to branding by turning it into a battle of perspectives. The core theme of the event challenged participants to roast a brand they were assigned, breaking down its flaws, questioning its positioning, and critiquing its strategies with sharp, insightful arguments. Just when teams settled into critique mode, the twist was revealed. They now had to defend the same brand with equal conviction, reframing narratives, justifying decisions, and rebuilding its image from a strategic lens.

This dual challenge made the event highly action driven and outcome focused. Students learned to look at brands from multiple angles, both as critics and as brand custodians, developing a balanced and real world perspective. The exercise strengthened strategic thinking, adaptability, and communication, as participants had to switch mindsets instantly and still deliver compelling arguments. By the end, they did not just understand branding, they experienced how perception can be shaped, challenged, and rebuilt, making them sharper and more versatile thinkers in any branding or communication role.