BYOM: Bring Your Own Mascot at DBS Global University was a high-energy branding event that pushed students to bring brands to life in a tangible and memorable way. The core idea was simple yet powerful. Each team had to create and present their own brand mascot, turning abstract brand identities into visual and expressive characters. From design to personality, every element of the mascot had to reflect the brand’s values, voice, and positioning.

What made BYOM truly action driven was the emphasis on execution. Students did not just conceptualize, they built, performed, and presented. Teams showcased their mascots through storytelling, interactions, and live presentations, making the brand more relatable and engaging. The outcome was clear. Participants developed a deeper understanding of brand identity, improved their creative thinking, and learned how to translate strategy into something people can see and connect with. It was not just about creating a mascot, it was about making a brand feel real.