Dr. Partha Pratim Chakraborty is an Associate Professor of Marketing at DBS Global University, Dehradun. He holds a Doctorate from the Swiss School of Business Management (SSBM), Geneva, and is currently pursuing a Fellow Program in Management (FPM) at Chetana’s Institute of Management and Research (CIMR), Mumbai (2024–2028). He has also completed an advanced certification in Leadership and Digital Business Trends from The Wharton School, University of Pennsylvania.

His research and teaching interests include brand management, consumer behavior, artificial intelligence in marketing, strategic management, and sustainability. He has six Scopus-indexed publications and 50 citations to date. Prior to academia, he spent over two decades in strategic leadership roles with Mahindra Holidays & Resorts, Sterling Holidays, Everonn Education, and Thomas Cook (India) across India, the Middle East, and Southeast Asia, which enables him to effectively integrate industry experience with academic practice.