BBA with Specialization in Digital Marketing
The BBA in Digital Marketing program at Doon Business School is designed to train specialists
who can attract, analyse, and convert customers by leveraging advanced technology and strategic content.
This program goes beyond basic channel knowledge to provide practical mastery in the entire digital marketing ecosystem
MarTech & Automation
Focuses on the Technology Platforms and automation tools used in modern campaigns, including Marketing Automation Software and Customer Relationship Management (CRM) systems.
Human Dynamics
Provides critical insights into human and organisational dynamics, ensuring graduates can craft campaigns that are both technically proficient and ethically persuasive.
Graduates emerge as data-fluent strategists prepared to plan, execute, and measure high-ROI digital campaigns across all popular search and social media channels.
Career Opportunities
- Eligibility Criteria
- Course Structure
- Fee Structure
- Scholarship
- USPs of the Program
- Other Specialization
Eligibility Criteria
To pursue this program student must have
Course Structure
| SEMESTER I | SEMESTER II | ||
|---|---|---|---|
| Subject | Credits | Subject | Credits |
| Business Economics | 3 | Essential English Literature | 3 |
| Business Mathematics | 3 | Financial Accounting | 3 |
| Business & Corporate Law | 3 | Application of Spreadsheets in Business | 2 |
| Urban Sociology | 2 | Introduction to Marketing | 3 |
| Introduction to Psychology | 2 | Impact of Media on Society | 2 |
| Environment Studies | 2 | Business Statistics | 3 |
| Writing Business English | 3 | Strategy Management | 3 |
| Building Self Confidence | 3 | Social Immersion Experience (SIE) | 2 |
| Internet and Related Technologies | 1 | ||
| TOTAL | 21 | TOTAL | 22 |
| SEMESTER III | SEMESTER IV | ||
| Subject | Credits | Subject | Credits |
| International Business | 3 | Negotiating Skills | 3 |
| Organizational Behaviour | 3 | Social Problems and Public Policy | 2 |
| Business Communication | 2 | Entrepreneurship | 3 |
| Placement Related Communication | 2 | Disruptive Technologies | 2 |
| Financial Management | 3 | Operations Management | 3 |
| Introduction to Marketing | 3 | Marketing for the Digital Economy | 3 |
| Human Resource Management | 3 | Consumer Behaviour and Market Research | 3 |
| Introduction to Supply Chain Management | 3 | Introduction to the Digital Advertising Landscape | 2 |
| SEM and SEO | 3 | ||
| TOTAL | 22 | TOTAL | 24 |
| SEMESTER V | SEMESTER VI | ||
| Subject | Credits | Subject | Credits |
| Research Methodology & Report Writing | 4 | Major Project/Dissertation | 8 |
| Ethics & Corporate Governance | 3 | Appreciating Art Fundamentals | 2 |
| Leadership in a Dynamic Business Environment | 3 | Introduction to Personal Branding | 2 |
| Web Design and Development | 3 | Retailing and E-Tailing | 3 |
| Social and Web Analytics | 3 | E-Business Application | 1 |
| Digital Consumer Search and Marketing | 3 | Marketing Analytics | 3 |
| Communication Strategy and New Media | 2 | ||
| Technology Platforms for Digital Marketing | 2 | ||
| Being Corporate Ready | 1 | ||
| TOTAL | 24 | TOTAL | 19 |
Fee Structure
BBA 2026-29
E-Commerce & Supply Chain/Fintech/Digital Marketing/Business Analytics (SAS/SAP Extra) Entrepreneurship/Banking & Insurance/Capital Markets in collaboration with NISM International Business (Foreign Tour Charges Extra)
| Fees | I Semester | II Semester | III Semester | IV Semester | V Semester | VI Semester |
|---|---|---|---|---|---|---|
| Admission Fee | 15,000 | - | - | - | - | - |
| Tuition Fee | 1,25,000 | 1,25,000 | 1,35,000 | 1,35,000 | 1,45,000 | 1,45,000 |
| University Examinations Fees | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 |
| Total | 1,45,500 | 1,30,500 | 1,40,500 | 1,40,500 | 1,50,500 | 1,50,500 |
| Security (Refundable) | - | - | 10,000 | - | - | - |
| Other Incidental Compulsory Charges | ||||||
| Charges for Uniform (Dress Camp) | 9,500 | - | - | - | - | - |
| Book Bank (EET Library) | 4,500 | - | - | - | - | - |
| Career Development Cell Membership | - | - | - | - | 7,500 | - |
| Alumni Registration + 1 Year Enrollment | - | - | - | - | - | 5,000 |
| Online ERP Fee | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.
However, day boarding (Rs.25,000/ year) is compulsory for MBA, BBA, Integrated MBA, B.Tech, Integrated B.Tech, B.Com & Integrated Law programs other than the final year.
*Scholarship amount will be calculated on BBA General tuition fee for first year Rs. 1,02,500 per semester and subsequently thereafter.
Fee is subject to change. For updated fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac
All under graduate degrees can be converted into the respective Hons. program through following pathways Research/Industry Attachment /Start-Up/Super Specialised Courses.
BBA 2026-29
E-Commerce & Supply Chain/Fintech/Digital Marketing/Business Analytics (SAS/SAP Extra) Entrepreneurship/Banking & Insurance/Capital Markets in collaboration with NISM International Business (Foreign Tour Charges Extra)
| Fees | I Semester | II Semester | III Semester | IV Semester | V Semester | VI Semester |
|---|---|---|---|---|---|---|
| Admission Fee | 15,000 | - | - | - | - | - |
| Tuition Fee | 1,25,000 | 1,25,000 | 1,35,000 | 1,35,000 | 1,45,000 | 1,45,000 |
| University Examinations Fees | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 | 5,500 |
| Total | 1,45,500 | 1,30,500 | 1,40,500 | 1,40,500 | 1,50,500 | 1,50,500 |
| Security (Refundable) | - | - | 10,000 | - | - | - |
| Other Incidental Compulsory Charges | ||||||
| Charges for Uniform (Dress Camp) | 9,500 | - | - | - | - | - |
| Book Bank (EET Library) | 4,500 | - | - | - | - | - |
| Career Development Cell Membership | - | - | - | - | 7,500 | - |
| Alumni Registration + 1 Year Enrollment | - | - | - | - | - | 5,000 |
| Online ERP Fee | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 | 1,000 |
The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels.
However, day boarding (Rs.25,000/ year) is compulsory for MBA, BBA, Integrated MBA, B.Tech, Integrated B.Tech, B.Com & Integrated Law programs other than the final year.
*Scholarship amount will be calculated on BBA General tuition fee for first year Rs. 1,02,500 per semester and subsequently thereafter.
Fee is subject to change. For updated fee structure kindly visit www.doonbusinessschool.com / www.dgu.ac
All under graduate degrees can be converted into the respective Hons. program through following pathways Research/Industry Attachment /Start-Up/Super Specialised Courses.
Scholarship
For Undergraduate Students for 2025-26 intake
| CATEGORY | All India | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| SCHOLARSHIPS | 10.00% | 20.00% | 30.00% | 40.00% | 50.00% | 60.00% | 70.00% | 80.00% | 90.00% |
| 12th Percentage (Any Central Board) | 80.00-84.99 | 85.00-89.99 | 90.00-92.50 | 92.60-94.99 | 95 | 96 | 97 | 98 | 99 |
| JEE Percentile | 75-79.99 | 80 - 84.99 | 85 - 89.99 | 90 - 94.99 | 95-95.99 | 96-96.99 | 97-97.99 | 98-98.99 | 99-100 |
| CUET Percentile | 88 - 89.99 | 90-91.99 | 92-93.99 | 94-94.99 | 95-95.99 | 96-96.99 | 97-99.99 | 98-98.99 | 99-100 |
Note: Best 4 Core Subjects only (SUPW, Physical Education and Non Academic Subjects will not be considered)
Satya Devi Special Scholarship for Bihar Students
(BSCC Eligible)
Get a one-time non-returnable grant of Rs.2.5 Lakh Or 25% Scholarship on tuition fees whichever is lower
For B.Sc. Agriculture/ Forestry / Agri Business
(Dr. S. K. Gupta Memorial Scholarship)
25% Scholarship on tuition fees
Scholarship for Uttarakhand Domicile
25% on Tuition Fee
Scholarship for Single Mother (All India)
10% on Tuition Fee
Scholarship for Teacher Ward (All India)
10% on Tuition Fee
Scholarship for Defence Personal Ward (All India)
10% on Tuition Fee
Note: No two scholarships can be clubbed together, if any student eligible for two scholarships may choose the higher scholarship from the respective category.
Procedure
- Students registering for scholarship should apply on the prescribed form avaliable with the institute or on website at the time of interview before confirmation of admission. Students who do not apply before confirmation of admission wlil not be eligible for merit scholarship.
- Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
- Upon your official confirmation of admission with the DBSG, you wlil receive a formal scholarship offer letter / confirmation.
- The scholarship wlil be disbursed semester wise.
- In case the result of the previous semester has not been declared tlil the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks wlil have to submit the balance fees.
- Whlie applying for a scholarship and fliling in the percentage of class XII marks, applicants are required to consider the aggregate of Best 4 core subjects in their XII boards (SUPW, Physical Education and Non Academic Subjects wlil not be considered).
- Scholarship amount will be calculated on General (basic) tuition fee for per semester and subsequently thereafter.
However the scholarship for 3rd semester onwards wlil be subject to:
In case any of the above criteria is not fulfliled the scholarship for the next semester wlil be withdrawn.
- 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
- 70% marks in cumulative score in all subjects.
- Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
- Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
- Students should give an undertaking of being avaliable at all time during the course for any brand ambassador activities and also in case of events/goodwlil programmes.
- There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given wlil have to be refunded prior to issue of College Leaving Certificate.
- Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
Disclaimer
USPs of the Program
Mastery of Emerging Technologies
Acquire expertise in the latest technologies shaping digital marketing, including AI-driven analytics, augmented reality in advertising, and innovative data-driven strategies, preparing you for the future of the industry.
Creative Storytelling
Develop a unique skill in crafting compelling narratives for brands. The program emphasizes the art of storytelling and helps in creating impactful and resonant content in the digital landscape.
Ethical Digital Practices
Stand out with a focus on ethical digital marketing practices. The curriculum addresses the importance of responsible advertising, privacy concerns, and transparency, setting you apart as an ethically conscious marketer.
Collaborative Projects with Industry Leaders
Engage in collaborative projects with renowned industry leaders, gaining insights into real-world challenges and networking opportunities that elevate your understanding and employability in the digital marketing arena.
Personal Branding Emphasis
Beyond corporate strategies, the program emphasizes personal branding.
Other Specialization
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
