MBA in Marketing
The MBA in Marketing specialisation at Doon Business School is designed to create data-fluent strategists who can shape brands, influence consumer decisions, and drive measurable business growth in a highly competitive world.
The core program uniquely blends creativity with advanced analytics, preparing well-rounded professionals who can bridge strategy, innovation, and customer experience across global markets.
This specialisation offers depth through four high-impact super specialization tracks: Digital Marketing, Advertising and Branding, Retail and E-Commerce, and Luxury Marketing.
The curriculum places a strong emphasis on sales management, enabling students to master customer engagement, negotiation, and data-driven selling techniques. Graduates gain expertise across the entire marketing spectrum, from AI-powered analytics and global brand management to e-commerce optimisation and omni-channel strategy, making them ready for leadership roles that demand both creative vision and analytical rigour.
Combination Offered
Career Opportunities
- Eligibility Criteria
- Course Structure
- Fee Structure
- Scholarship
- USPs of program
- Other Specialization
Eligibility Criteria
To pursue this program student must have
Course Structure
| QUARTER I | QUARTER II | ||
|---|---|---|---|
| Subject | Credits | Subject | Credits |
| Managerial Economics-I | 2 | Production Operations Management | 3 |
| Financial Reporting and Analysis-I | 3 | Business Statistics | 3 |
| Marketing Management-I | 2 | Managerial Economics-II | 2 |
| Global Business Environment | 3 | Financial Reporting and Analysis-II | 3 |
| Human Resource Management | 3 | Marketing Management-II | 2 |
| Professional Business Communication-I | 2 | Operations Research | 3 |
| TOTAL | 15 | TOTAL | 16 |
| QUARTER III | QUARTER IV | ||
| Subject | Credits | Subject | Credits |
| Organizational Behaviour | 2 | Research Methodology | 3 |
| Data Analytics-I | 3 | Data Analytics-II | 3 |
| Professional Business Communication-II | 2 | Foreign Language- French (Qualifying) | 0 |
| Enterprise Resource Planning using SAP-I | 3 | Integrated Marketing Communication | 3 |
| Legal Environment of Business | 3 | Marketing Research & Analytics | 3 |
| Brand and Product Management | 3 | Specialization Elective 1 (Minor) | 3 |
| Specialization Elective 2 (Minor) | 3 | ||
| TOTAL | 15 | TOTAL | 18 |
| QUARTER V | QUARTER VI | ||
| Subject | Credits | Subject | Credits |
| Strategic Management | 3 | Business Ethics and Corporate Governance | 3 |
| Entrepreneurship | 3 | International Marketing | 3 |
| Services Marketing | 3 | Retail Marketing | 3 |
| Sales & Distribution | 3 | Introduction to Marketing Automation | 3 |
| Consumer Behaviour | 3 | Digital Marketing Strategies | 3 |
| Summer Internship Project & Viva Voce | 4 | Specialization Elective 3 (Minor) | 3 |
| TOTAL | 19 | TOTAL | 18 |
| QUARTER VII | QUARTER VIII | ||
| Subject | Credits | Subject | Credits |
| SAP Integrated Course in Marketing | 3 | Capstone Project/ Dissertation | 8 |
| Specialization Elective 4 (Minor) | 3 | ||
| TOTAL | 6 | TOTAL | 8 |
Fee Structure
MBA (HR / Marketing / Finance / Healthcare & Pharm ) 2026-28
| Fees | I Semester | II Semester | III Semester | IV Semester | |
|---|---|---|---|---|---|
| Admission Fee | 50,000 | - | - | - | |
| Tuition Fee | 2,35,000 | 2,35,000 | 2,55,000 | 2,55,000 | |
| Compulsory value added program (CVA) | - | - | - | - | |
| Combo Scholarship (-) | - | - | - | - | |
| Total Academic Fee + CVA (After Combo Scholarship) | 2,85,000 | 2,35,000 | 2,35,000 | 2,55,000 | |
| International Tour & Education Immersions Charges | |||||
| One Week in Singapore / Dubai / Malaysia / Hong Kong / Thailand) | 85,000 |
||||
| Upto 02 months Immersion in Sigapore/ Hongkong/ Dubai with 12 Credits or 3-4 Week in Europe with upto 6 Credits | 6,80,000 | ||||
| Other Optional Value Added Program, students may combine with above mentioned programs | |||||
| SAP | SAS | ISCEA | One week IIM Rhotak residential program (Business Strategy) |
Two months residential programs at NISM Academy Mumbai (stock Market/Investment Banking) |
Rs. 70,000/- for each value added program |
| Germany | USA | USA | India | India | - |
- The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels. For Hostel fee detail visit: www.dgu.ac
- However, in case hostel is not taken day boarding (Rs.25,000/year) is compulsory for MBA programs in first year. | University Examinations Fees Per Semester Rs. 5,500/-
- Uniform (including business suits): Rs. 9,500/- one time, Book Bank: Rs. 4,500/- one time and Alumni Registration: Rs. 5,000/- one time shall be applicable to all & is compulsory payable to 3rd party.
- Kindly contact office of the international affairs for final detail and delivery of international tour and education immersions | Email: internationalaffairsoffice@dgu.ac.in
- Fee is subject to change. For updated fee structure kindly visit: www.dgu.ac | All foreign tours/programs are subject to having a minimum of 15 students in a batch.
- Scholarship amount will be calculated on MBA General tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.
- No scholarship shall be deemed valid until a formal letter is issued by the Office of the Registrar.
Scholarship
Scholarships for Post Graduate Students 2025-26 intake
Merit Scholarship At Dbs Global University
Conditions Of Scholarship For 2025-2026 Intake Batch
This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.
All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:
For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)
| CAT/XAT Percentile above | 75 | 80 | 85 | 90 | 95 | 96 | 97 | 98 | 99 |
| MAT/CMAT Percentile above | 90 | 95 | 97 | 98 | |||||
| Scholarship (as %age of Tuition Fee) | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 85 | 90 |
For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)
25% Scholarship on tuition fees
This scholarship is applicable till 31st July 2025.
Note
- The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
- No application for scholarships shall be entertained beyond 15th-July-2025.
- Candidates should preferably send their scholarship applications along-with their admission registration forms.
Procedure
- Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
- Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
- Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
- Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
- The scholarship will be disbursed to you in two equal installments or as applicable.
- In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.
However the scholarship for 3rd semester onwards will be subject to :
- 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
- 60% marks in cumulative score in all the subjects.
- Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
- Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
- Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
- There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
- Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
- In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.
Disclaimer
USPs of program
Strategic Expertise
Gain advanced strategic marketing knowledge, and be equipped to navigate the complex landscape of consumer behaviour, market trends, and digital transformations.
Hands-On Experience
Apply theoretical knowledge in real-world scenarios through internships, projects, and simulations, ensuring a practical understanding of marketing challenges and solutions.
Integrated Mark-Tech Focus
Embrace the future of marketing by integrating cutting-edge technologies, such as artificial intelligence, data analytics, and marketing automation, into strategic decision-making.
Personalized Learning Paths
Tailor the MBA experience with specialized electives, allowing you to deepen your expertise in specific marketing areas aligned with your career aspirations.
Industry-Relevant Curriculum
Stay ahead with a curriculum designed in collaboration with industry leaders, providing insights into the latest marketing tools, technologies, and practices.
Other Specialization
SAP Global Certifications are highly regarded in the industry and can significantly enhance your profile as an SAP consultant. Obtaining these certifications validates your expertise and proficiency in specific SAP modules, providing a competitive edge in the job market.
Global Recognition : Our MBA program is recognized globally for producing industry-ready leaders with SAP expertise.
Cutting-Edge Curriculum : Stay abreast of the latest developments in SAP with a curriculum designed in collaboration with industry experts.
Practical Learning : Gain hands-on experience through real-world simulations, case studies, and live projects.
Comprehensive SAP Modules: SAP MM, SD, FICO, SCM, SuccessFactors, SAC, and SAP ERPsim.
Industry-Relevant Electives:Customize your learning experience with elective courses aligned with emerging business trends.
International Experiences: Broaden your perspective with global study tours and collaborative projects.
For more information click - https://dgu.ac/school-of-future-skills/sap
All students who opt for the international immersion program, undergo an intensive program in one of the major business hubs, (Singapore, Dubai or Malaysia).
In this one week immersion program, students are exposed to leading educational institutions, large financial corporations, trading hubs, & exposed to the international working environment. This helps immensely in broadening the perspectives and exposing the students to leading business methodologies in the world.
We are also going to offer Summer abroad, One year abroad and a Twin Degree Program.
This programme is aimed at creating a discipline of strategic thinking and strategic practice among the participants. Strategic thinking comprises making a set of integrated choices from alternatives under conditions of uncertainty. The programme will equip participants with knowledge and skills necessary for generating alternatives and making choices that would enable their organizations to achieve their business objectives. The experiential learning at 10 days of Residential Program at IIM helps students to learn and imbibe the IIM culture along with DBS.
This programme is offered with specific MBA specialization combination.
The Digital Marketing specialisation dives deep into the online ecosystem where brands and consumers connect, engage, and grow. It equips students with practical expertise in SEO, social media strategy, content marketing, digital advertising, web analytics, and influencer engagement. The program goes beyond tools and trends, helping students understand the psychology of digital consumers, data-driven storytelling, and campaign management across platforms like Google, Meta, and LinkedIn. Through a blend of strategy and execution, students learn to create impact in the fast-moving digital space.
What You Will Gain
- A solid foundation in marketing strategy, consumer insights, and brand storytelling.
- Hands-on skills in SEO, SEM, content strategy, and digital campaign optimisation.
- Data-driven decision-making ability using analytics, AI, and digital marketing tools.
- Exposure to real-world marketing projects, ad simulations, and case studies.
- The ability to craft integrated marketing strategies that blend traditional and digital approaches effectively.
Career Options
Curriculum Overview
The Digital Marketing specialisation includes a mix of strategic and technology-driven marketing courses, such as
The curriculum balances theory with application, ensuring students graduate as creative yet analytical marketers ready to lead in the digital economy.
The Advertising and Branding specialisation at DBS Global University is designed for students who dream of shaping how the world sees, feels, and connects with brands. It blends creativity with strategy, teaching students how to build powerful brand identities and communicate them effectively through storytelling, media, and design. The program helps learners understand both the art and science behind impactful advertising, where consumer psychology, market insights, and digital innovation come together to create memorable brand experiences.
About
This specialisation focuses on developing a deep understanding of brand creation, positioning, and promotion in the digital age. Students explore how brands influence perception, how campaigns are conceptualised, and how advertising drives business outcomes. The program integrates brand strategy, creative communication, and digital media planning with a strong foundation in consumer behaviour and market research. With exposure to real campaigns, industry projects, and branding tools, students learn to create marketing narratives that stand out in a cluttered media environment.
What You Will Gain
- A strong grasp of brand management, from building brand identity to managing reputation and equity.
- Skills to conceptualise, plan, and execute advertising campaigns across digital and traditional media.
- The ability to use consumer insights and storytelling to shape brand strategies that resonate.
- Hands-on experience in content creation, copywriting, and campaign analysis through live projects.
- An understanding of how data, design, and creativity combine to influence consumer decisions.
Career Options
Curriculum Overview
The Advertising and Branding specialisation includes a rich mix of strategic, analytical, and creative courses, such as
The Retail and E-Commerce specialisation at DBS Global University is crafted for students who want to build careers at the intersection of business, consumer experience, and digital innovation. It focuses on how modern retail and online marketplaces operate, from strategy and supply chain to marketing and customer engagement. With a mix of technology, analytics, and real-world case studies, this program prepares students to manage brands, products, and platforms in a rapidly evolving retail ecosystem.
About
This specialisation gives students a strong understanding of both physical retail and digital commerce models. It covers everything from retail operations, merchandising, and category management to online business strategies, consumer analytics, and omni-channel retailing. Students learn how data, technology, and design thinking are reshaping how customers shop and how brands sell. The program is designed to build professionals who can optimise digital stores, manage supply chains, and deliver seamless customer experiences across touch points.
What You Will Gain
- A deep understanding of retail management, e-commerce strategy, and consumer buying behaviour.
- Skills to plan, operate, and market retail and online businesses effectively.
- Practical exposure to digital platforms, analytics tools, and retail technologies.
- Insights into logistics, inventory, and omni-channel integration in modern business models.
- The ability to create data-driven strategies for customer acquisition and retention in digital marketplaces.
Career Options
Curriculum Overview
The Retail and E-Commerce specialisation includes courses that blend strategic and technological expertise, such as
Through a mix of case-based learning, simulations, and live projects, students graduate ready to innovate in both traditional and digital retail spaces, where technology meets consumer experience.
The Luxury Marketing specialisation at DBS Global University is designed for students who aspire to understand, build, and manage prestigious brands that define aspiration and exclusivity. This program delves into the unique world of luxury, where craftsmanship, storytelling, and experience matter more than price. It blends traditional marketing knowledge with insights into global luxury trends, consumer psychology, and digital influence, preparing students to shape brands that inspire desire and loyalty in an evolving marketplace.
About
Luxury Marketing at DBS Global University goes beyond conventional marketing. It focuses on what makes luxury brands timeless, heritage, creativity, and emotional connection. Students explore how luxury brands are positioned, priced, and communicated to global audiences, and how digital media and sustainability are reshaping the luxury business landscape. The program offers a global perspective on fashion, lifestyle, hospitality, and premium services while balancing brand strategy with experiential marketing.
What You Will Gain
- A deep understanding of luxury consumer behaviour and how emotions drive purchase decisions.
- The ability to craft brand stories that reflect exclusivity, heritage, and elegance.
- Insights into luxury retail, digital influence, and global branding strategies.
- Knowledge of how luxury brands manage identity, pricing, and customer relationships.
- Exposure to real-world luxury case studies, experiential projects, and market visits.
Career Options
Curriculum Overview
The Luxury Marketing specialisation covers a mix of strategic, creative, and technology-led modules such as
Through immersive projects, experiential workshops, and exposure to luxury case studies, students graduate ready to lead, market, and innovate for the world’s most prestigious brands, where creativity meets exclusivity.
Placements
Enjoy Everyday while Ensuring Great Career
Thanks to DGU’s mock interviews, value‑added courses, and hands‑on projects I developed confidence, communication skills and real-world business sense. The practical exposure and industry-aligned learning helped me step into Indigo Paints Limited ready to perform and grow.
From engaging campus activities to hands-on projects, DGU made learning practical and exciting. This experience helped me step into Reliance Retail ready to make an impact.
One thing that really helped me during the placement season was the confidence I gained from the mock sessions. My professors pointed out mistakes I hadn’t even realized I was making and gave me valuable tips that made the process smoother. This foundation prepared me well for my role at Asian Paints Ltd.
The mix of interactive learning, practical projects, and expert guidance shaped my skills effectively. It gave me the confidence to start my professional journey with Tech Mahindra.
Hands-on learning, value-added courses, and supportive faculty prepared me for real-world challenges. These experiences helped me confidently join Hafele India Pvt Ltd and contribute from day one.
DBS Global University’s rigorous learning environment and hands-on experiences challenged me to grow constantly. This preparation gave me the confidence and skills to step into Grant Thornton Bharat LLP with readiness.
DBS Global University’s competitive and dynamic environment pushed me to perform at my best every day. This energy, combined with practical learning and guidance from faculty, helped me secure my role at MyGetWellStore.
DBS Global University’s practical projects and faculty guidance helped me build real-world skills and confidence. This preparation enabled me to step into Prism Johnson ready to contribute effectively.
At DBS Global University, engaging in practical projects and hands-on learning enhanced my skills and confidence, equipping me to step into my role at Phronesis Partners with clear direction and focus.
Through DBS Global University’s hands-on projects and skill-focused sessions, I gained practical experience and strengthened my confidence. These opportunities equipped me to make meaningful contributions at Digital Marveled Private Limited.
DGU helped me grow into someone who can take on challenges with confidence and clarity. My placement at Extramarks Education feels like the right step toward building a meaningful career.
DGU shaped my skills through constant guidance, practical exposure, and a supportive environment. Getting placed at High Beam Global feels like a strong beginning to my professional journey.
Student Education Immersion Program
Study Abroad Opportunities for Global Careers
DBS Global University offers students flexible and impactful study abroad pathways designed to build global competence and career readiness. Backed by a strong network of 50+ MOUs across 20+ countries, the University enables meaningful international exposure through Short-Term Global Immersion Programs, Credit Transfer Study Abroad Programs, and Dual Degree & Long-Term Global Pathways.
Through strategic partnerships with institutions across Australia, USA, Europe, Malaysia, Singapore, Dubai, Thailand, Indonesia, Turkey, Hong Kong and Russia, students benefit from internationally benchmarked curricula, industry exposure, multicultural classrooms, and cross-cultural learning. These experiences integrate academics with experiential learning, global networking, and real-world insights—empowering students with a global mindset, enhanced employability, and the skills required for successful international careers.
