MBA in Marketing
The MBA in Marketing specialisation at Doon Business School is designed to create data-fluent strategists who can shape brands, influence consumer decisions, and drive measurable business growth in a highly competitive world.
The core program uniquely blends creativity with advanced analytics, preparing well-rounded professionals who can bridge strategy, innovation, and customer experience across global markets.
This specialisation offers depth through four high-impact super specialization tracks: Digital Marketing, Advertising and Branding, Retail and E-Commerce, and Luxury Marketing.
The curriculum places a strong emphasis on sales management, enabling students to master customer engagement, negotiation, and data-driven selling techniques. Graduates gain expertise across the entire marketing spectrum, from AI-powered analytics and global brand management to e-commerce optimisation and omni-channel strategy, making them ready for leadership roles that demand both creative vision and analytical rigour.
Combination Offered
- Salient Features
- Career Opportunities
- Course Structure
- Fee Structure
- Scholarship
- Eligibility Criteria
- Other Specialization
Salient Features
Career Opportunities
Course Structure
| QUARTER I | QUARTER II | ||
|---|---|---|---|
| Subject | Credits | Subject | Credits |
| Managerial Economics-I | 2 | Production Operations Management | 3 |
| Financial Reporting and Analysis-I | 3 | Business Statistics | 3 |
| Marketing Management-I | 2 | Managerial Economics-II | 2 |
| Global Business Environment | 3 | Financial Reporting and Analysis-II | 3 |
| Human Resource Management | 3 | Marketing Management-II | 2 |
| Professional Business Communication-I | 2 | Operations Research | 3 |
| TOTAL | 15 | TOTAL | 16 |
| QUARTER III | QUARTER IV | ||
| Subject | Credits | Subject | Credits |
| Organizational Behaviour | 2 | Research Methodology | 3 |
| Data Analytics-I | 3 | Data Analytics-II | 3 |
| Professional Business Communication-II | 2 | Foreign Language- French (Qualifying) | 0 |
| Enterprise Resource Planning using SAP-I | 3 | Integrated Marketing Communication | 3 |
| Legal Environment of Business | 3 | Marketing Research & Analytics | 3 |
| Brand and Product Management | 3 | Specialization Elective 1 (Minor) | 3 |
| Specialization Elective 2 (Minor) | 3 | ||
| TOTAL | 15 | TOTAL | 18 |
| QUARTER V | QUARTER VI | ||
| Subject | Credits | Subject | Credits |
| Strategic Management | 3 | Business Ethics and Corporate Governance | 3 |
| Entrepreneurship | 3 | International Marketing | 3 |
| Services Marketing | 3 | Retail Marketing | 3 |
| Sales & Distribution | 3 | Introduction to Marketing Automation | 3 |
| Consumer Behaviour | 3 | Digital Marketing Strategies | 3 |
| Summer Internship Project & Viva Voce | 4 | Specialization Elective 3 (Minor) | 3 |
| TOTAL | 19 | TOTAL | 18 |
| QUARTER VII | QUARTER VIII | ||
| Subject | Credits | Subject | Credits |
| SAP Integrated Course in Marketing | 3 | Capstone Project/ Dissertation | 8 |
| Specialization Elective 4 (Minor) | 3 | ||
| TOTAL | 6 | TOTAL | 8 |
Fee Structure
MBA (HR / Marketing / Finance / Healthcare & Pharm ) 2026-28
| Fees | I Semester | II Semester | III Semester | IV Semester | |
|---|---|---|---|---|---|
| Admission Fee | 50,000 | - | - | - | |
| Tuition Fee | 2,35,000 | 2,35,000 | 2,55,000 | 2,55,000 | |
| Compulsory value added program (CVA) | - | - | - | - | |
| Combo Scholarship (-) | - | - | - | - | |
| Total Academic Fee + CVA (After Combo Scholarship) | 2,85,000 | 2,35,000 | 2,35,000 | 2,55,000 | |
| International Tour & Education Immersions Charges | |||||
| One Week in Singapore / Dubai / Malaysia / Hong Kong / Thailand) | 85,000 |
||||
| Upto 02 months Immersion in Sigapore/ Hongkong/ Dubai with 12 Credits or 3-4 Week in Europe with upto 6 Credits | 6,80,000 | ||||
| Other Optional Value Added Program, students may combine with above mentioned programs | |||||
| SAP | SAS | ISCEA | One week IIM Rhotak residential program (Business Strategy) |
Two months residential programs at NISM Academy Mumbai (stock Market/Investment Banking) |
Rs. 70,000/- for each value added program |
| Germany | USA | USA | India | India | - |
- The classes in the University may stretch till late evening and require many group projects and hence students are advised to stay in the campus hostels. For Hostel fee detail visit: www.dgu.ac
- However, in case hostel is not taken day boarding (Rs.25,000/year) is compulsory for MBA programs in first year. | University Examinations Fees Per Semester Rs. 5,500/-
- Uniform (including business suits): Rs. 9,500/- one time, Book Bank: Rs. 4,500/- one time and Alumni Registration: Rs. 5,000/- one time shall be applicable to all & is compulsory payable to 3rd party.
- Kindly contact office of the international affairs for final detail and delivery of international tour and education immersions | Email: internationalaffairsoffice@dgu.ac.in
- Fee is subject to change. For updated fee structure kindly visit: www.dgu.ac | All foreign tours/programs are subject to having a minimum of 15 students in a batch.
- Scholarship amount will be calculated on MBA General tuition fee for first year Rs. 2,35,000 per semester and subsequently thereafter.
- No scholarship shall be deemed valid until a formal letter is issued by the Office of the Registrar.
Scholarship
Scholarships for Post Graduate Students 2026-27 intake
Merit Scholarship At Dbs Global University
Conditions Of Scholarship For 2026-2027 Intake Batch
This scheme is applicable for all applicants of the MBA program at DBS Global University who have a valid qualifying exam score and have secured a pre-specified minimum percentage in graduation.
All such students will be eligible for scholarship in tuition fees for the entire program as per the following scheme:
For Applicants with a valid score in CAT/XAT/MAT/CMAT (with min. 65% in graduation)
| CAT/XAT Percentile (More than) | 75 | 80 | 85 | 90 | 95 | 96 | 97 | 98 | 99 |
| MAT/CMAT Percentile (More than) | 90 | 95 | 97 | 98 | - | - | - | - | - |
| Scholarship (as % of Tuition Fee) | 20 | 30 | 40 | 50 | 60 | 70 | 80 | 85 | 90 |
For Postgraduate Program for M.Tech / MCA (Dr. S. K. Gupta Memorial Scholarship)
25% Scholarship on tuition fees
This scholarship is applicable till 31st July 2025.
Note
- The Scholarships are open for the first 15 percent seats in each program on a first come first served basis.
- No application for scholarships shall be entertained beyond 15th-July-2025.
- Candidates should preferably send their scholarship applications along-with their admission registration forms.
Procedure
- Students registering for scholarship should apply on the prescribed form available with the institute in the beginning of the semester.
- Students should submit photocopies of all mark sheets and certificates required as above for entitling the scholarship.
- Students should give an indemnity bond specifying that he/she will not leave the course/degree programme in between the duration of the course/degree.
- Upon your official registration with the DBSGU, you will receive a formal scholarship offer letter / confirmation.
- The scholarship will be disbursed to you in two equal installments or as applicable.
- In case the result of the previous semester has not been declared till the last date of submission of fees for the next semester, the student may provisionally submit fees equivalent to the last semester fees but in case falis to get the required marks will have to submit the balance fees.
However the scholarship for 3rd semester onwards will be subject to :
- 75% attendance to be maintained in each subject individually in the preceding semester. Please note that Third Semester Scholarship depends on First semester performance and Fourth semester Scholarship on second semester.
- 60% marks in cumulative score in all the subjects.
- Students shall not be involved in any disciplinary action of misconduct where a penalty or fine is imposed by the Proctorial board.
- Students shall take a good moral character certificate from the course coordinator every year and submit the same with the Registrar.
- Students should give an undertaking of being available at all time during the course for any brand ambassador activities and also in case of events/goodwill programmes.
- There should be no discontinuation in study. In case of transfer to any other institute, the scholarship given will have to be refunded prior to issue of College Leaving Certificate.
- Students need to send a thank you letter to the Board of Trustees for the Generous Scholarship every semester.
- In case any of the above criteria is not fulfliled the scholarship for the next semester will be withdrawn.
Disclaimer
Eligibility Criteria
To pursue this program student must have
Other Specialization
SAP Global Certifications are highly regarded in the industry and can significantly enhance your profile as an SAP consultant. Obtaining these certifications validates your expertise and proficiency in specific SAP modules, providing a competitive edge in the job market.
Global Recognition : Our MBA program is recognized globally for producing industry-ready leaders with SAP expertise.
Cutting-Edge Curriculum : Stay abreast of the latest developments in SAP with a curriculum designed in collaboration with industry experts.
Practical Learning : Gain hands-on experience through real-world simulations, case studies, and live projects.
Comprehensive SAP Modules: SAP MM, SD, FICO, SCM, SuccessFactors, SAC, and SAP ERPsim.
Industry-Relevant Electives:Customize your learning experience with elective courses aligned with emerging business trends.
International Experiences: Broaden your perspective with global study tours and collaborative projects.
For more information click - https://dgu.ac/school-of-future-skills/sap
All students who opt for the international immersion program, undergo an intensive program in one of the major business hubs, (Singapore, Dubai or Malaysia).
In this one week immersion program, students are exposed to leading educational institutions, large financial corporations, trading hubs, & exposed to the international working environment. This helps immensely in broadening the perspectives and exposing the students to leading business methodologies in the world.
We are also going to offer Summer abroad, One year abroad and a Twin Degree Program.
This programme is aimed at creating a discipline of strategic thinking and strategic practice among the participants. Strategic thinking comprises making a set of integrated choices from alternatives under conditions of uncertainty. The programme will equip participants with knowledge and skills necessary for generating alternatives and making choices that would enable their organizations to achieve their business objectives. The experiential learning at 10 days of Residential Program at IIM helps students to learn and imbibe the IIM culture along with DBS.
This programme is offered with specific MBA specialization combination.
Placements
Enjoy Everyday while Ensuring Great Career
Global Learning & Study Abroad Pathways
International Opportunities for Global Career Readiness
DBS Global University provides students with a wide range of opportunities to gain international exposure and enrich their academic journey through global learning experiences that combine international academics, industry exposure, and cross-cultural engagement. Through a strong network of 50+ academic partnerships across 20+ countries, the University offers multiple international pathways including Global Immersion Programs, Month Mobility Programs, Semester Abroad Programs with Credit Transfer, Articulation and Transfer Programs, Dual Degree Programs, and Global Progression Pathways. In addition to these mobility opportunities, students also benefit from international guest lectures, global masterclasses, academic bootcamps, and international events, delivered in collaboration with partner universities and global industry experts.
